06 July 2005

Marketers[1]

Successful marketers don't talk about

features or even benefits.

Instead, they tell a story.

A story we want to believe.

Seth Godin (www.sethgodin.com)
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1 comment:

Anonymous said...

Brilhante frase ! Em poucas palavras, um perfeito resumo da essência de um marketeiro.

15 July, 2005

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